Carl Daikeler – CEO, Beachbody
There's a business philosophy that has served Carl Daikeler well throughout his 25-year career: if it generates reasonable profit at the same time that it helps the customer succeed, it's a business worth pursuing.
Carl is the creator of Beachbody.com, which includes top brands like P90X®, Power 90®, Slim in 6®, INSANITY®, and Shakeology®. While there was no shortage of workout DVDs prior to Beachbody, the combination of Daikeler's personal pursuit to maintain his own health and fitness and his perception of the health care crisis due to obesity has redefined in-home fitness. What is now referred to as "The Beachbody Approach" to in-home fitness programs has gained the attention of over ten million satisfied customers and generated over $1.3 billion in sales. And he's just getting started.
As co-founder, Chairman, and CEO of Beachbody, Carl's sole focus is to help people achieve their goals to lead healthy, fulfilling lives. Through the Team Beachbody Coach Network, Carl's goal is to create the largest community of health and fitness-related peer support in the world, devoted to a three-pronged approach: (1) Stay active, (2) Improve your nutrition, and (3) Share the experience with people around you.
Having worked for every major infomercial marketer, including beauty juggernaut Guthy-Renker, Carl has 23 years of extensive product marketing experience. He has learned during his career that the most successful companies aren't those who just sell products, but those who sell products that truly deliver on their promises.
Carl has worked in every aspect of the direct response business, from creating products to advertising, media buying, operations, international distribution, and general management.
His first foray into fitness product development was as co-founder of TelAmerica Media, where he created 8-Minute Abs®. In 1998, he assembled 20 angel investors to launch Beachbody and the Beachbody brand, which in ten years has legitimized fitness products sold on TV and the Internet, and developed hundreds of thousands of fans.
In 2007 Carl launched Team Beachbody®, the first multi-level marketing (MLM) business focused on a holistic approach to fitness and weight loss. With a database of 7 million people, it leverages $100MM a year in advertising–another industry first. By putting the rewards for living a healthy lifestyle into the hands of the people who have the most to gain by getting healthy, Team Beachbody added the first scalable financial incentive to the obesity problem, which has reached epic proportions. The MLM has already recruited over 50,000 distributors and is charting plans for rapid expansion, including the U.S. Hispanic and international markets.
Ryan Blair
Doug DeVos
Brian Connolly
