This session of VPU will focus on what's on everyone's mind: growth in a challenging economy.
These speakers are from the fastest growing companies in direct selling, and they have one thing in common: a focus on the basics, beginning with their message.
"You have to empower your members to tell an accurate, solid story. Because in this business, it's all about telling a story."
-BK Boreyko, President & CEO, Vemma
During this session you - and your leadership team - will be given powerful information on topics such as:
Defining who you are as a company
and then positioning your
message so people want to know more.
Evaluating your message. Is it effective, accurate, relevant?
Building a system that helps even the newest distributor share the message and achieve success quickly.
Engage these top speakers as they explain how they helped their companies achieve success even during the toughest economic times.
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Wayne Moorehead - Vice President of Marketing of the fastest growing health and wellness company will share MonaVie's tipping point, along with how to achieve growth with messaging simplicity, branding, tools and field relationships. |
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Connie Tang - in her position as President of JAFRA, USA, Connie is responsible for developing dynamic strategies, initiatives and objectives - all of which depend on a strong, concise message - to generate market growth in the U.S. |
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Sheila Marcello - Vice President of Marketing for ACN, the world’s largest direct seller of telecommunications, will share how despite their successful track record, ACN decided to re-evaluate their marketing strategy and reinvent themselves from the inside out. The result? Engaged and productive independent representatives and record growth in this challenging economy. |
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John Addison - Co-CEO of Primerica Financial Services (and skilled motivator!) will share how you can maximize leadership and growth in adversity. While 2008 was disastrous to most financial services companies, Primerica hit record levels of success by focusing on their message, keeping their field sales force motivated and successful. |
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Jeff Olson - in his position with Pre-Paid Legal Services, he’s helped them grow from $67 million to $457 million using a proven system. Jeff has mastered the strategy of keeping Pre-Paid’s message fresh and relevant within the most effective delivery system. |
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BK Boreyko - President and CEO of Vemma will tell you how they changed their messaging strategy completely for today’s market. One example is their promotion of home business presentations instead of hotel meetings. And this approach is working! |
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Todd Smith of Unicity is on the leading edge of technology. His use of email video is helping grow Unicity in a wide variety of global markets. He will share his experience and explain how he has combined hi-tech with hi-touch to deliver their message faster and more efficiently than ever. |
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Plus!
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John Fleming - Editor of Direct Selling News |
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Stuart Johnson - President and CEO of VideoPlus. |
VideoPlus University - Salt Lake City, UT
| Date: | Friday, August 21, 2009 |
| Time: | 8:30 am-5:00 pm |
| Location: |
Hilton Salt Lake Center 255 South West Temple Salt Lake City, UT 84101 |
Identify yourself as being with VideoPlus for a special rate of $119 per night. Rooms will be given out on a first come basis.
Messaging Workshop
In this interactive workshop, Paul Adams, of VideoPlus, will guide you through an examination process of your business's message and the communication tools used to convey that message. This could be an eye-opening process that you could take back to the rest of your corporate team!
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Register for this session of VideoPlus University. |
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News Letter Read all about the last VPU event. |
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