Communication Strategies to Drive Recruitment
DSA Annual Conference May 19, 2008
VideoPlus Europe delivered an informative presentation to an audience of Direct Selling Executives representing a cross section of UK based companies from Avon to Zepter on May 19, 2008 at the Forest of Arden Hotel, Meriden.
Dennis Windsor (VideoPlus, Senior VP Sales and Marketing) delivered a compelling presentation on adopting a tools culture supported by a range of client success stories.
Natasha Pearson (ACN, European Director of Marketing) shared ACN's impressive European success story coupled with insights on how their tools strategy has had an unmistakable impact on European business.
Russell Davies (VideoPlus, VP Europe) covered a broad range of subjects, from tools pricing strategies to the innovative use of Dual Disc™ brochures and starter kit content strategies to powerful recruitment tools in the form of newsstand magazine publications.
In all, the workshop delivered valuable information on how to stimulate Recruitment, Retention and Revenue within direct selling organizations.